Dorna
A concept launch campaign for Dorna. Dorna is A platform that brings together all women to elevate their role and drive community enrichment through our leaders, partners and members. Following are examples of the main concept, which is merging images of different kind of women regardless of their skin color or beliefs in one image by using a double exposure effect.
main concept
teasers
main text for teaser campaign is خلص دوركم، الحين دورنا
which translates to: are you done? its our turn now (our turn is Dorna in arabic, which is the name of the platform.
Instagram posts teasers
launch campaign
introducing Dorna and pushing all ladies to download the app and join the platform.
promotional materials
